KREEVA, the real estate arm of the Kanodia Group, has elevated Anurag Tripathi to the position of AVP – Marketing & Corporate Communication. Anurag, who has over 15 years of experience across real estate, media and marketing, has been closely involved in building the company’s brand and communication initiatives.
The elevation comes as KREEVA continues to build its presence in the luxury residential segment. In his expanded role, Anurag will oversee marketing and corporate communication, with a focus on brand positioning, media relations, digital communication and stakeholder engagement.
An alumnus of the Institute of Technology & Science, Ghaziabad, Anurag holds a PGDM in Marketing & IT. His professional experience spans brand strategy, integrated marketing, media relations, market research and corporate communication. Before joining KREEVA, he was associated with BPTP Ltd. He has also worked with Cartel Outdoors Advertising Pvt. Ltd. and Blue Ocean Media Pvt. Ltd., where he gained experience in client servicing and market development.
At KREEVA, Anurag has been involved in developing the brand’s communication around its vision, “Reimagine Possibilities”, along with PR campaigns, media engagement and digital visibility initiatives. His remit has also included integrated ATL, BTL, digital and social media campaigns, as well as coordination with external agencies.
His role extends beyond conventional marketing. He has also contributed to business development and investor communication, including strategic joint venture discussions, investor presentations and communication around the Kanodia Group’s broader investment plans.
“I see this elevation as an opportunity to take the work we have started at KREEVA to the next level. The brand is at an interesting stage of its growth, where how we communicate our projects, our thinking and our larger business direction matters as much as the visibility itself. I look forward to working closely with the leadership team and our partners to build a stronger and more distinctive presence for KREEVA,” said Anurag Tripathi, AVP, Marketing & Corporate Communication, KREEVA.
Anurag’s experience across media, advertising and real estate has given him exposure to different sides of the communication function, from client servicing and market development to brand building and corporate communication. At KREEVA, that experience now comes together in a role spanning the brand and the wider business.
The elevation is part of KREEVA’s efforts to strengthen its leadership and communication capabilities as it builds out its presence in the Indian real estate market.
