UltraTech Cement Limited, India’s No. 1 cement*, has been recognized with a Silver award at the Mobile Marketing Association’s (MMA) SMARTIES X Awards 2021. MMA Smarties X is the first Global Marketing Award recognising Innovation in Mobile Marketing.
UltraTech bagged this award in the ‘Cross Mobile Integration’ category. UltraTech’s winning entry, ‘How UltraTech leveraged multiple mobile channels to establish itself as a home building companion’ was one of the only three winning entries from India across all categories of awards. UltraTech partnered with its media agency Mindshare India to deliver this award-winning campaign.
SMARTIES X is the highest achievement globally honouring and awarding outstanding Innovation in Mobile Marketing resulting in significant business impact for Brands. The ‘Cross Mobile Integration’ category primarily recognizes campaigns which integrate a minimum of three mobile applications or mediums (such as Apps, Mobile Web, Video, Display, Search etc).
With this latest award, UltraTech tally of marketing awards for this financial year alone is now at 30+ awards. In September, UltraTech also won 5 Smarties including 3 Golds at MMA Smarties India 2021 along with the ‘Brand of the Year’ title.
About UltraTech Cement Limited
UltraTech Cement Limited is one of the flagship companies of the Aditya Birla Group. A USD 5.9 billion building solutions powerhouse, UltraTech is the largest manufacturer of grey cement, ready mix concrete (RMC) and white cement in India. With a consolidated grey cement capacity of 117.95 MTPA, it is the third largest cement producer in the world, excluding China. UltraTech has the distinction of being the only company globally (outside of China) to have 100+ MTPA of cement manufacturing capacity in a single country. The Company’s business operations span across India, UAE, Bahrain and Sri Lanka.
UltraTech is a founding member of Global Cement and Concrete Association (GCCA). It is a signatory to the GCCA Climate Ambition 2050, a sectoral aspiration to deliver carbon neutral concrete by 2050. UltraTech has adopted new age tools like the Science Based Targets Initiative (SBTi), Internal Carbon Price and Energy Productivity (#EP100) as part of its efforts to accelerate adoption of low carbon technologies and processes across its value chain and thus reduce carbon footprint over the life cycle. UltraTech is the first company in India and the second company in Asia to issue dollar-based sustainability linked bonds. As part of its CSR, UltraTech reaches out to more than 2.1 million beneficiaries in over 500 villages in 16 states across India covering areas of education, healthcare, sustainable livelihoods, community infrastructure and social causes.
*UltraTech, India’s No.1 Cement – visit ultratechcement.com for claim details.