Ashar Group, one of Mumbai Metropolitan Region’s (MMR) most coveted real estate developers, today announced that its flagship luxury project, The Legend by Ashar, has received its Occupancy Certificate (OC) – a remarkable 20 months ahead of its original RERA-mandated completion date of 2028. This extraordinary achievement underscores Ashar Group’s unwavering commitment to timely delivery, transparency, and trust – values that have established the company as a benchmark for excellence in MMR’s competitive luxury real estate market.
“When we began this journey, we knew we were not merely redeveloping a building.. We were entrusted with a legacy. Receiving the Occupation certificate 20 months ahead of schedule is a testament to our team’s dedication and our unwavering commitment to this endeavor. At Ashar Group, we believe that true luxury lies not just in exquisite design and premium materials, but in the trust we build with our partners and clients through transparent processes and timely delivery. The Legend by Ashar represents everything we stand for – excellence, reliability, and the courage to exceed expectations,” said Ajay Ashar – Chairman & Managing Director, Ashar Group.
Nestled in the illustrious Pali Hill, Bandra – amidst a tapestry of legends and cinematic history – The Legend by Ashar stands as a sculptural ode to sophisticated living. The development represents the thoughtful redevelopment of the historic bungalow of the late Dilip Kumar, India’s greatest cinematic legend, transforming it into a modern luxury enclave while honouring the iconic legacy that defined the property for generations.
Launched in 2023 at Pali Hill, The Legend by Ashar introduced ultra-luxury residences starting at 3,200sq. ft., with initial pricing in the range of ₹1.55 to ₹1.80 lakh per sq. ft., attracting high-net-worth buyers drawn to its rare heritage provenance and exclusivity associated with the legacy of the late Dilip Kumar. Since launch, the project has witnessed strong market momentum, with values appreciating significantly by 2026.
Transactions are now averaging approximately ₹1.65 lakh per sq. ft., with the penthouse deal touching ₹1.81 lakh per sq. ft., underscoring sustained demand amid limited inventory. The project has recorded over ₹500 crore in sales, supported by growing interest from HNIs and institutional buyers. Buyer preferences increasingly reflect a discerning shift towards bespoke design, curated art-integrated spaces which includes the commissioned Jaideep Mehta artwork in the lobby and low-density, experiential living environments over conventional high-rise formats.
“Luxury is not just about exclusivity, it’s about authenticity and accountability. The Legend represents both. Delivering ahead of schedule is meaningful because it reflects discipline — and for us, discipline is the foundation of trust. Every detail has been approached with intent from the European Art Deco façade and the materiality of the stone cladding, to the sculptural tributes honouring Dilip Kumar Sahab and the carefully curated art within the common spaces. Each element reflects craftsmanship, has a story and embodies timelessness,” added Ayushi Ashar, Director, Ashar Group.
The Legend by Ashar offers 19 luxury apartments across three carefully curated typologies, each designed to cater to different lifestyle preferences:
1. The Estates: Expansive residences with the widest span of windows and columnless floorplates. 3,200 sq.ft.
2. The Duets: One of a kind duplex residences with 24 feet height in living atrium. 3,400 sq.ft.
3. The Bungalows: Exclusive residences featuring private gardens seamlessly adjoining your living spaces. 4000+ sq.ft.
The project has achieved remarkable commercial success, where the performance reflects both the project’s exceptional value proposition and Mumbai’s continued appetite for authenticated luxury developments in prime locations. Each residence is conceived as a private realm – generous in scale yet intimate in spirit inviting owners to create their own vision of luxury living.
