Nippon Paint, Asia’s leading paint manufacturer in partnership with Southern Railway, today announced that they have beautified SBC Double Decker Express which will ply between Chennai and Bengaluru. Each of the eight compartments are wrapped with artworks spotlighting key landmarks of Chennai and Bengaluru and serve as a reminder of the rich cultural fabric of both cities.
The artworks in the compartment’s interiors take the passengers on a tour of Nippon Paint India’s brand journey – from being the first manufacturing company in India to receive both GreenCo and Green Pro certification to the advanced features of Nippon Paint’s products and Nippon paint’s nshakti initiative for women painters. All through the artworks in the compartment’s exteriors, Nippon Paint’s brand mascot ‘Blobby’ is portrayed in various avatars in a train journey; from an idli seller on a train to a station master. Passengers will also be able to catch a glimpse of the all-time favourite CSK blobby and the recently launched RCB blobby.
Passengers traveling on the SBC Double Decker Express that runs between Chennai (06075) and Bengaluru (06076) will be able to experience the train’s fresh look. From Chepauk Stadium to Valluvar Kottam, from Thiruvalluvar statue to Auroville Dome, and from Mysore Palace to Lal Bagh, the train proudly bears images of unique and iconic structures that gives Tamil Nadu and Karnataka its characteristic charm.
Nippon Paint beautifies SBC Double Decker Express with landmarks of Chennai and Bengaluru
Mahesh Anand, President, Nippon Paint (Decorative) India said, “We are happy to partner with Southern Railways for this very special project to beautify the double decker train. The theme has come out really well and highlights the important landmarks of both cities – Chennai and Bengaluru along with our favourite blobbies. Through all these artworks, we are taking the passengers on Nippon Paint’s brand journey – we have highlighted Nippon Paint’s USPs like eco-friendliness, international Japanese technology and unique product offerings. It is wonderful to see these beautified trains receiving a lot of love from passengers, many of whom are seen taking selfies inside and outside the compartments.”
About Nippon Paint:
Founded in Japan, Nippon Paint has over 140 years of experience in paint manufacturing. Nippon is now the number one paint manufacturer in Asia, and is one of the top paint manufacturers of the world. Nippon Paint produces a wide range of international quality hi-tech paints for decorative, automotive, and industrial sectors. Over the years, Nippon Paint has perfected its products by quickly adapting breakthrough paint technology, with an emphasis on innovation and eco-friendliness. Nippon Paint’s mission is to create advanced products that boost quality of life while protecting the environment. Through innovative technology, Nippon Paint benefits its customers and society. The company and its subsidiaries are active in 31 countries including Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece and Russia.