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Master Builders Launches Construction Chemical to Meet Construction Demands

Master Builders Solutions (MBS) has launched a new range of construction chemical products for the Indian market through MBT-Construction Chemicals, marking an important step in its journey. As one of the leading construction chemical manufacturers, Master Builders Solutions is known for its range of products, including concrete admixtures, additives, joint sealants, grouts, and more. The company aims to meet India’s rapidly growing infrastructure demands. With a focus on driving advancements in efficiency and sustainability, the company is positioned to play a key role in shaping the future of the Indian construction sector.

Why India? A Strategic Focus for Growth

According to the NMSC report, the Indian construction market is projected to reach USD 2,134.43 billion by 2030, growing at a CAGR of 12.6% from 2024 to 2030. This growth makes India a key market for MBT-Construction Chemicals. The rapid growth of infrastructure, including smart cities, highways, metro rail, and real estate, has driven demand for innovative construction solutions, positioning MBT to play an important role in meeting the evolving needs of the sector.

India’s strong GDP growth, rising urbanization, and industrialization further amplify this potential. Government initiatives like PM Gati Shakti, Affordable Housing for All, and the Smart Cities Mission have created a fertile ground for MBT to deliver high-performance solutions tailored to India’s evolving needs.

Dr. Boris Gorella, CEO and Chairman of Master Builder Solutions GmbH
Dr. Boris Gorella, CEO and Chairman of Master Builder Solutions GmbH

Dr. Boris Gorella, CEO and Chairman of Master Builder Solutions GmbH, remarked, “India’s dynamic construction ecosystem aligns perfectly with our vision of delivering high-performance and sustainable solutions. With its immense growth potential, India is poised to play a central role in our global growth strategy.”

Product Portfolio for India’s Market Needs

Master Builders Solutions brings a comprehensive range of solutions designed to meet the unique challenges of India’s diverse construction landscape:

  1. Concrete Admixtures: Enhancing the durability, strength, and workability of concrete while reducing water consumption and accelerating construction timelines.
  2. Underground Construction Solutions: Specialized products for tunneling, mining, and other underground applications, addressing India’s growing focus on transportation and energy infrastructure.
  3. Sustainable Innovations: Solutions designed to lower carbon emissions by reducing cement content in concrete, contributing to eco-friendly construction practices.

With these offerings, MBS aims to address the needs of residential, commercial, and industrial sectors while supporting India’s infrastructure growth.

Product Portfolio

Commitment to Sustainability and Innovation

Sustainability remains at the core of Master Builders Solutions’ mission. With approximately 8% of global carbon emissions attributed to concrete production, MBS has developed solutions that significantly reduce the environmental impact of construction.

The company’s innovative admixtures can reduce cement content by up to 50% while maintaining or even improving concrete performance. These solutions align with India’s pledge to achieve net-zero carbon emissions by 2070 and support the construction industry’s transition to greener practices.

Himanshu Kapadia, Managing Director India, Cluster Head, for Middle East, and Turkey
Himanshu Kapadia, Managing Director India, Cluster Head, for Middle East, and Turkey

Himanshu Kapadia, Managing Director India, Cluster Head, for Middle East, and Turkey, commented, “We are committed to enabling India’s infrastructure growth through sustainable and high-performance solutions. By leveraging our global expertise, we aim to make a tangible impact on the industry.”

State-of-the-Art Manufacturing and R&D in India

MBS is setting up a cutting-edge manufacturing plant in Taloja, near Mumbai, with an initial investment of ₹20 crore. This facility will also house a research and development (R&D) center to develop customized solutions tailored to India’s unique construction challenges, such as extreme climatic conditions and diverse soil types.

Dr. Gorella emphasized, “Investing in local manufacturing and R&D is integral to our strategy. We aim to combine global expertise with local insights to deliver solutions that truly resonate with our Indian customers.”

Tapping Into India’s Infrastructure Growth

India is witnessing unprecedented growth in infrastructure development, with projects such as Bharatmala Pariyojana, Dedicated Freight Corridors, and urban metro networks driving demand for high-performance construction materials.

MBS’s solutions are well-suited to meet these demands, enabling faster construction, improved durability, and greater efficiency. The company’s focus on engineered concrete production will further support the shift from on-site concrete mixing to more organized and efficient production methods, reducing material wastage and enhancing quality.

Collaborations and Partnerships

Understanding the importance of collaboration, MBS is forging strong partnerships with Indian developers, contractors, and consultants. These alliances enable the company to better understand market requirements and deliver solutions that address specific project challenges.

Mr. Kapadia added, “Our goal is to establish trust and long-term relationships with stakeholders in India’s construction ecosystem. By working closely with them, we aim to position MBS as a reliable partner for innovation and excellence.”

Addressing Industry Challenges

India’s construction sector faces challenges, including time overruns, inefficiencies in traditional construction methods, and safety concerns. MBS’s solutions directly address these issues by enabling faster construction, reducing material wastage, and improving worker safety through advanced product designs.

Additionally, the company aims to drive awareness about the benefits of engineered concrete production, which currently accounts for only half of India’s construction chemical usage. The shift from on-site concrete mixing to organized production will be a game-changer for the industry.

Future Outlook

Master Builders Solutions is poised to play a transformative role in shaping India’s construction future. With its focus on innovation, sustainability, and customer-centricity, the company is well-equipped to meet the growing demands of the Indian market.

MBS has set ambitious targets for its Indian operations, with plans to achieve a turnover of ₹500 crore by 2028. The company also envisions expanding its manufacturing footprint and introducing additional product lines to cater to emerging trends and requirements.

As Dr. Gorella aptly stated, “Our presence in India is not just about business growth; it’s about contributing to the country’s infrastructure development and fostering progress through technology and sustainable practices.”

Master Builders Solutions is dedicated to supporting India’s infrastructure growth with innovative, sustainable solutions designed for the country’s specific challenges. Through its product launches, the company aims to play a key role in shaping the future of India’s construction sector.

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