Ashiana Housing, which primarily concentrates on senior living projects, has allocated Rs 800 crore for land acquisition across India in FY27, according to a senior executive. The sales value for the area booked in senior living reached Rs 570.15 crore in FY26, marking the highest ever recorded by the company (569 units, 7.37 lakh sq. ft.), compared to Rs 382.90 crore in FY25 with 430 units and 5.41 lakh sq. ft.
“There is a fundamental demand for senior living housing, and we are consistently seeking land. This year, we intend to explore new cities in addition to expanding in the cities where we are already established,” stated Ankur Gupta, Joint Managing Director of Ashiana Housing.
The company currently operates nine senior living projects nationwide. Recently, Ashiana Housing acquired 8.83 acres of land in Raigad district, Maharashtra, where a new senior living project is planned. Additionally, it secured 28.55 acres in Pune, which represents the largest land deal ever undertaken by the company for the development of a senior living project.
The estimated saleable area is 20 lakh sq. ft., with a potential sales value of Rs 1,800 crore. “The acquisition of substantial land parcels will facilitate the development of a community. Bangalore and Hyderabad are other markets where we are aiming to expand our presence,” Gupta remarked. Ashiana Housing has also completed several kid-centric projects, including Ashiana Amarah in Sector 93, Gurugram, Ashiana Town in Bhiwadi, and Ashiana Umang in Jaipur. The portfolio of Ashiana Housing encompasses over 55 projects across four categories – senior living, premium homes, elite homes, and kid-centric homes.
With a presence in eight cities throughout India, Ashiana has constructed and delivered over 23 million square feet. The company currently manages and maintains over 19 million square feet of residential and community spaces under lifetime service contracts. “A vital component of senior living projects is maintenance. We engage the community through various activities,” Gupta added.
India’s population aged 60 and older currently surpasses 150 million, accounting for 11% of the total population according to UNFPA estimates. This number is anticipated to more than double, reaching 347 million by the year 2050, which will represent 21% of the Indian population. A recent survey conducted by The Association of Senior Living India (ASLI) in collaboration with PwC indicates that 85-90% of industry leaders hold a highly optimistic view regarding the growth of the sector in India over the next 15 years.
Most of these leaders are planning to make active investments, diversify their offerings, and expand services. The sector is expected to grow at an annual rate of 20%, potentially reaching nearly USD 50 billion by 2030. There has been a significant influx of investments in the sector, with approximately 20 deals occurring in the past 18 months alone.
The size of investment tickets has exceeded Rs 100 crore, new investors have entered the market, and the target portfolio has become more diversified. Premium senior living facilities are demonstrating strong performance, with occupancy rates consistently ranging between 80-85%.
