Ultrafresh India, has recently launched its new category of modular steel kitchens called the Magnum Series. The new series has an antique and beautiful appearance and its features give a completely different dimension to the kitchen. What makes it unique is the galvanized steel electrostatic spray deposition (ESD) in Matt finish with antique brass finish edge bending on the shutter. The series is available in black and dark blue.
Some other standalone features of the Magnum Series include a grand 4-feet chimney, German hardware and accessories. The brass finish frames give it a royal touch enhancing the appearance a notch above the rest.
Speaking about this, Mr Dhruv Trigunayat, CEO, Ultrafresh India, said, “We are happy and proud to launch our newest category called the Magnum Series. Apart from being a class apart, the series is one up on the features and specifications. Be it the accessories or the brass finish, we have ensured that our customers get nothing but the best with us every time they shop. A beautiful kitchen that is high on utility is after all every house owner’s dream.”
Ultrafresh India is not only a pioneering brand in the kitchen industry, but also plays an integral part in customer education about their product offerings. A majority of Indian customers have either not heard or simply heard of the term ‘modular kitchen’ but do not know what it means.
Ultrafresh India is among a handful of Indian kitchen companies that have the ownership of the entire supply chain. Right from the manufacturing of the products to installation, and after-sales services, the whole ecosystem is managed by Ultrafresh India’s own team.
From 3 exclusive retail showrooms at the start of 2018, Ultrafresh India now has 85 exclusive showrooms located all over India. It is among the very few national-level kitchen companies that has an unwavering focus on end-to-end cycle of modular kitchens. And therefore, it can easily be estimated on the exponential rise of the kitchen order.
About Ultrafresh India
Ultrafresh India is a pioneering company that started retailing electric kitchen chimneys in India with the aim of providing pure air for Indian homes. The company, founded by Dinesh Sharma in New Delhi in 1992, is now one of the only two national-level companies selling STEEL KITCHENS (apart from Godrej Interio). Ultrafresh offers products like Modular Kitchen, Wardrobe, and Kitchen Appliances.
When Ultrafresh began operations, electric kitchen chimneys in India were a novel offering. While the market size has definitely grown significantly, the Indian kitchen market is still a highly fragmented and informal industry that doesn’t have any across-the-spectrum consolidation. The market is dominated by local traders. Ultrafresh relied on its core competencies and strength of employees as well as Studio Partners (franchisees) to keep pegging away. Today, Ultrafresh is among a handful of Indian kitchen companies that have the ownership of the entire supply chain. Right from the manufacturing of the products to installation, and after-sales services, the whole ecosystem is managed by Ultrafresh’s own team.
