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MYK LATICRETE

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MYK LATICRETE Takes Category Education to the Streets with Disruptive OOH Campaign

by Constro Facilitator February 18, 2026

by Constro Facilitator February 18, 2026

In a category long dominated by habit and price-driven decisions, MYK LATICRETE has stepped outside conventional marketing playbooks with a bold outdoor advertising (OOH) campaign designed not just for visibility, but for …

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MYK LATICRETE Launches Experiential In-Store Marketing Campaign to Transform Tile Installation Awareness

by Constrofacilitator January 7, 2026

by Constrofacilitator January 7, 2026

MYK LATICRETE, one of India’s leading brands in tile and stone installation solutions, has launched an experiential in-store marketing campaign at tile retail counters, aimed at transforming how customers understand …

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