Nyati Group, a prominent name in Pune’s real estate sector, has taken a significant step forward by onboarding Qubit’s next-gen 3D visualization and analytics tool, Navigo. This collaboration has boosted its real estate sales across high-end projects in its portfolio of premium properties. This move reflects Nyati Group’s vision of leveraging cutting-edge innovation to enhance the home-buying experience and drive operational efficiency in property sales.
Mr. Harish Shroff, Director of Sales and Marketing, Nyati Group, shared his thoughts on this collaboration, “Integrating Navigo into our sales process has been nothing short of transformative. It is as though we can teleport our clients into their future homes, even before they are ready. For two of our high-end projects—one in Kalyani Nagar and the other in Sadashiv Peth—Navigo has become our primary sales tool. The impact realized with Navigo has been immediate, with the sales shooting up by 16-18%. We have seen more and more people walking through our doors, able to make confident, informed decisions about homes that are still in the early stages of development. After initial conversations and expectations set through brochures, Navigo takes over the entire client experience to take it to a whole new level. It offers an immersive experience, giving prospective buyers a real sense of how the project will unfold. Our clients leave with a genuine sense of excitement, and it is this ‘wow’ factor that has made Navigo such a valuable asset to us. It has now become central to our projects, spanning over 1 million square feet. One of its unique differentiators is the ability to showcase the building in various scenarios, like different seasons, angles of sunlight, and hyperreal views, providing a comprehensive, real-time perspective that truly elevates the homebuying journey.”
Mr. Ajjay Parge, Co-Founder of Qubit, emphasized the transformative impact of Navigo on real estate buying and selling, “Navigo is redefining how customers engage with properties. We are not only assisting sellers in closing deals but crafting immersive experiences for buyers. With the real estate sector contributing around 7.3% to India’s GDP, many sales representatives still rely on printed brochures, often leaving customers to visualize properties on their own. This gap highlights the growing need for more efficient and engaging property tours. Navigo meets this demand by offering hyperreal customizations and personalized 3D tours of the apartments. This technology has significantly enhanced how Nyati Group presents its developments and has streamlined the decision-making process for buyers. Our tool has increased sales conversion to up to 18% for them. This exemplifies how innovative technology can facilitate smoother pre-launch sales, provide enhanced project visualizations, and simplify the overall buying experience.”
With Proptech investments almost tripling in 2022-2023 to reach US$13.4bn,[1] Nyati Group’s collaboration with Qubit represents a convergence of real estate expertise and technological innovation, creating a seamless buying experience for customers and sellers. Nyati group has two high-end projects in the pipeline with Navigo as the main sales tool.
About Nyati Group
Founded in 1997, Nyati Group is a premier real estate developer based in Pune, India. Known for its focus on quality, innovation, and customer satisfaction, the group has sold over 4 million sq. ft. of residential and commercial spaces across 68 landmark projects. Since inception, Nyati Group has been on the forefront of creating some of the finest projects in the sectors of Residential real estate, Commercial spaces, IT and ITES office spaces, Hospitality projects, Educational Institutes, etc. They have also started delivering Roads & Bridges in the Infrastructure domain. With a futuristic approach and ample opportunities in the pipeline, Nyati Group has already made strong footprints across the nation. The company conforms to the Environmental Management System standard: ISO 14001:2015 combining its dual ethos of integrity and aesthetics in building futuristic landmarks. With customers at the core of all its endeavors, every project under the Nyati brand is conceptualized keeping in mind the aspirations of the buyer.
