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67 % HNIs plan to buy a luxury home in 2022 finds India Sotheby’s International Realty survey

• Twenty- Nine per cent (29%) HNI/UHNI expressed their desire to acquire a holiday home • Most chosen type of luxury home to buy emerged as a city apartment at price budget of Rs 10- 25 cr. • The sweet spot for a luxury vacation home emerged as Rs. 5-10 crore

A large majority of the HNIs are proposing to buy propertyin the next two years reflecting a strong and decisive turnaround in the luxury real estate segment, revealed a survey conducted by India Sotheby’s International Realty.

The survey elicited responses from over 200 HNIs and UHNIs to gauge the mood of the luxury home buyer across India’s top 8 cities — Delhi-NCR, Mumbai, Kolkata, Bengaluru, Hyderabad, Pune, Chennai, and Goa.  

Out of the 76 percent who responded in the affirmative to buying real estate in 2022, 89 per cent said they would look to buy Residential Real Estate vis-a-vis 11 per cent who opted for commercial real estate.This translates to 67 per cent of the respondents wanting to buy luxuryhomes, going forward.

An overwhelming 67% per cent of respondents said they would look to buy luxury residential real estate in 2022. On the key motivation to buy another property, 46 per cent of the respondents said, the biggest reason for them to buy property in the pandemic years was a lifestyle upgrade. About 31 per cent of HNI’s also said the biggest motivation to buy real estate in the last 18 months was ‘a good investment opportunity’, reflecting the emergence of bullish outlook that HNIs have on luxury real estate and their expectation of home prices to rise.” said Sotheby’s Luxury Housing Outlook-2022.

Within the choices of buying residential real estate, a city apartment continued to top the charts with 34 per cent saying they would look to buy a bigger city-based apartment.On the other hand, more than 1/4th of the respondents (29 per cent) expressed their desire to acquire a holiday home.

“This remains one of the biggest aspirations for the HNIs, a change we see as significant” observed Amit Goyal, CEO of India Sotheby’s International Realty.

Goyal further said, “The fact that people picked “a good investment opportunity, as a strong reason for buying luxury real estate points to a bullish outlook on luxury home prices.   Unlike some of the developed countries, where the price increase frenzy seems to be cooling off, in India, I believe, we are at the start of a secular price rise. We expect low-rise homes in the thriving urban centers, especially in Delhi NCR and Mumbai, and the vacation home destination of Goa, to be the outperformers of 2022.”

As regards the money the HNIs are willing to shell out on another property, the maximum response was received for a luxury city apartment or villa were for the price range of Rs 10 – 25 crore with 69 per cent respondents picking this bracket.

The sweet spot of pricing for a luxury “holiday home” was between Rs 5-10 crore with as many as 71 per cent of respondents opting for this price band. About 29 per cent of the respondents were even willing to spend more than Rs 10 crore for the right vacation home.


The survey was completed before the onset of the third wave of Omicron surge, but it clearly showed that the hybrid work model is here to stay. Almost, 65 per cent of the respondents answered, they do not see themselves going back to the physical office, all 5 days of the week.“This is a clear indication that the desire to upgrade homes will remain a big motivator in 2022,” the survey found.

The extensive survey also revealed that 28 per cent of the HNIs had gone back to the office – full time, prior to the third wave of COVID. Almost half of the respondents though, continue to be in a “hybrid” work mode, spending anywhere between 1-4 days working from home.Also, about 15 per cent seem to have made a complete switch to “work from home” – which was negligible in India, pre-pandemic.  

Real estate agents/advisors were the top choices for HNIs when it comes to the source of information for decision-making on buying real estate in India. However, information gleaned from the internet is catching up as a strong source of information for HNI’s when it comes to real estate buying decision.

About India Sotheby’s International Realty

Born from the rich heritage of the Sotheby’s Auction House, Sotheby’s International Realty (SIR) is an iconic global brand, with a legacy of quality service and unmatched expertise.  The SIR network is present in 75 countries and territories with 1000 offices and 24,000 sales associates and has achieved a record real estate global sales volume of $150 Billion in the year 2020.

The brand established its presence in India by setting up its first office in New Delhi in July 2014. It now has offices in Mumbai, Kolkata, Bangalore, Goa,Colombo, and the mandate for the Maldives.

The team in India comprises of senior private bankers and experts from real estate, hospitality and luxury goods industries who have lived and worked in various parts of India and abroad, bringing a wealth of experience which has won the trust of an affluent and exclusive clientele.


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