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Real Estate Sustainability: The Greater Shift Towards the Greens

by Constro Facilitator
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In recent years, the conversation around sustainability has moved from boardrooms to blueprints in India’s rapidly evolving real estate sector. Once considered a value addition, sustainable practices have now become necessary.

India is at a crossroads with its growing urban population and expanding real estate footprint. The country’s construction sector is among the top contributors to environmental degradation, responsible for significant carbon emissions, resource depletion, and waste generation. But change is underway.

The environmental cost of development is stark. Construction consumes vast amounts of energy and water and is responsible for nearly 40% of global carbon emissions. As cities grow denser, they also grow hotter: urban heat islands, water scarcity, and increasing pollution are common challenges.

Homebuyers today are more aware than ever. They’re not just looking for four walls; they’re seeking energy-efficient, resilient green spaces aligned with their values. The push for healthier, future-ready homes is real, and developers are taking note.

There are certain trends that shape a sustainable real estate market. Primarily, certifications like the Indian Green Building Council (IGBC), (Green Rating for Integrated Habitat Assessment (GRIHA), and Leadership in Energy and Environmental Design (LEED) are no longer niche. Projects carrying these labels are increasingly in demand, offering builders a competitive edge and long-term returns. These standards promote reduced environmental impact, efficient resource usage, and enhanced building performance in top projects like Lodha’s Supremus at NCP Mumbai. 

Smarter design for energy efficiency is another emerging trend. Modern projects now integrate passive cooling, natural ventilation, solar energy, and insulated materials to reduce dependency on artificial systems. Intelligent energy management systems integrate various components, including sensors, smart metres, and internet of things (IoT) devices, that allow homeowners to track and optimise usage in real-time.

On the other hand, rainwater harvesting, low-flow plumbing, and efficient sewage treatment systems are becoming standard inclusions. Landscaping with native species helps reduce water demand while improving local biodiversity.

Similarly, thoughtful waste management builds a sustainable real estate landscape. Residential complexes are now setting up waste segregation zones, composting units, and recycling infrastructure. These steps ensure less burden on municipal systems and foster responsible living within communities.

Finally, from rooftop gardens and vertical greens to small urban forests, developers are actively reintroducing nature into the built environment. The result is improved aesthetics, healthier living environments, and cooler microclimates.

For developers, sustainability is more than compliance. It’s about future-proofing their projects. While green buildings may require slightly higher upfront investment, they deliver significant savings in the long run through lower energy and maintenance costs. Moreover, government incentives, regulatory ease, and growing market demand make green projects an intelligent business decision.

Sustainability also helps brands stand out. Being recognised as a responsible, forward-thinking developer in a crowded market builds trust, which converts into faster sales and better investor confidence.

Public policy has played a crucial role in pushing the sector towards sustainability. Initiatives like the Smart Cities Mission, the Energy Conservation Building Code (ECBC), and state-level green incentives encourage builders to adopt sustainable practices. There’s also a strong focus on developing climate-resilient infrastructure to safeguard cities against future risks.

Despite momentum, challenges persist. Smaller developers often struggle with the technical know-how or capital required for sustainable construction. Balancing cost with green features remains a complex task in affordable housing. There’s also a need for more skilled professionals who understand green building systems and standards.

The future of Indian real estate will be defined by how well it embraces sustainability. Developers, urban planners, policymakers, and even tech companies must work together to create scalable, cost-effective solutions. Consumer education will also play a vital role. When buyers demand better, the market evolves.

Emerging technologies like AI-driven energy management, climate-resilient design, and innovative water systems are poised to transform how we build and live. But at the core of it all lies a simple idea: building not just for today but for future generations.

Authored By

Ashish Kukreja, Founder and CEO, Homesfy. in and Mymagnet.io

About Author

The author is the CEO and Founder of Homesfy. in and Mymagnet.io, two platforms that are poised to revolutionise the real estate sector. With an MBA in Finance from ICFAI, Hyderabad, Ashish has over 17 years of experience leading teams in real estate brokerage as well as the private wealth management department at a major investment organization. Ashish started Homesfy in 2011 to simplify the home-buying process and make real estate transactions reliable, trustworthy, and hassle-free.

About Homesfy

Homesfy is one of the fastest-growing companies in the organised real estate industry. With 400+ motivated team members across Mumbai, Pune, Delhi NCR, Hyderabad, Bengaluru, and Dubai, the firm partners with reputed builders like Lodha, Godrej, Prestige, Dosti, Runwal, Hiranandani, Piramal, Raymond, and Mahindra to facilitate real estate sales.

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