The Maharashtra Real Estate Regulatory Authority (MahaRERA) on Monday directed to display QR codes of all registered housing projects, along with their registration numbers, in all advertisements or social media display from August 1.
The authority started issuing QR codes for registered projects in March. A homebuyer can scan the QR code and get vital information about a project, such as the commencement and completion date, details of any complaints registered, besides necessary approvals. Also, modifications in approved plans and project renewal, too, are included in the QR code. Nearly 40,000 projects are registered with the MahaRERA.
“Homebuyers will be able to scan the QR codes of any housing project and get immediate information rather than calling the builder or even visiting the developer’s website,” said a RERA official. Starting from August 1, these QR codes, along with the MahaRERA number and website, must be prominently displayed in all advertisements related to housing projects, an official said.
A circular issued by MahaRERA emphasized the need for prominently featuring the QR code in all project-related advertisements across various media platforms, including newspapers, electronic media, and social media channels like Instagram, Twitter, and WhatsApp.
This streamlined accessibility aims to empower customers in making informed decisions regarding their property investments.The introduction of QR codes as a mandatory feature in the real-estate industry’s communication permits instant access to critical project information. By incorporating technologies like Uniqode’s QR Code Generator, developers can seamlessly design customized QR codes that not only enhance their brand presence but offer enhanced analytics and tracking for marketing spreads and project updates. The ease of creating such codes highly benefits sectors focused on providing detailed project insights efficiently.
MahaRERA officials said that under the RERA Act developers are required to update project information on their websites every 3 to 6 months. The inclusion of Form 5, a vital document showcasing the project’s current status, total cost, and other pertinent details, on the project website annually is mandatory. The introduction of QR codes simplifies the process for users, allowing them to conveniently access the information from the comfort of their homes.
“The implementation of QR codes will help homebuyers and investors as previously many developers were not displaying the registration number as well as the website address of MahaRERA.
It was difficult for citizens to access information uploaded on the website. The QR code will give an advanced search to the public,” said Maharashtra Society Welfare Association chairman Ramesh Prabhu.
