ACE, India’s Leading Material Handling & Construction Equipment manufacturing company and Largest crane manufacturing company in the world, now Join hands with Doosan Corporation, a Korean multinational conglomerate to represent their “Industrial Vehicle”- MHE Segment in India. This is a strategic move for both the partners to secure a majority market share in India.
Doosan Corporation, a fortune 500 company, is one of the first foreign MHE brands to foray in India. It had its supremacy established through it’s technologically advanced and innovative products. The brand is popular for its reliability & dependability. Whereas ACE is the Indian brand grown with core philosophy of offering “reliable Product at Reasonable Price and supported by prompt Services”.
Past couple of years of economic growth in India has pulled & established many MNCs in India. These global brands and certain Indian industry segments have affinity towards “High Performance” premium products. This industry segment contributes to approx. 20-25% of current MHE business. This share is mainly taken by imported European & Japanese Brands.
The co-operation will help Doosan regain and consolidate its market share by using wide spread ACE network of 100+ dealers for sales and service support across India. and ACE gets a pie of premium segment thereby increasing its market share further. So it’s a win-win strategy for both partners. This new partnership of Doosan in India with ACE is expected to streamline & support existing customers and infuse new energy & confidence in Doosan Brand in India & thereby making them leader in India in Premium Segment.
