Realty firm Primus Senior Living sold entire 120 senior-friendly luxury flats for over ₹180 crore as part of its new project ‘Primus Darpan’ within just two weeks of its launch on strong demand for homes meant for elderly people.
The new project, located on Kanakapura Road in South Bengaluru is spread over 2.05 acres and is expected to be completed by 2027. The units were priced between ₹1.1 crore and ₹1.9 crore.
Adarsh Narahari, Founder & Managing Director of Primus Senior Living, said, “The overwhelming response to Primus Darpan reflects a significant shift, as seniors increasingly embrace the concept of independent, community-focused living that prioritizes their lifestyle, well-being, and evolving needs.” said, the company plans to deliver 3,500+ senior living homes in cities like Bengaluru, Chennai, Mumbai, Pune, Hyderabad, and Kolkata.
In October, Primus Senior Living raised $20 million from investors including General Catalyst. The seed funding round also saw participation from Nikhil Kamath and Gruhas.