JK Tyre & Industries Ltd. marked a new chapter in its premium journey with a high-octane showcase of its luxury tyre range, Levitas, at ‘Fast & Fabulous: The Supercar Catwalk’ in Mumbai. Blending high fashion with high performance, the event brought together supercars and the ultimate expression of speed, positioning Levitas as the tyre of choice for India’s growing tribe of luxury and performance car enthusiasts.
The evening saw together industry leaders, auto and racing enthusiasts, and personalities from across domains under one roof, including Mr. Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd., Mr. Akhilesh Reddy, Chairman of Racing Promotions Pvt. Ltd and rally champion, India’s only Arjuna awardee in Motorsports, Mr. Gaurav Gill, underscoring the brand’s unique intersection of performance, aspiration, and lifestyle. Adding to the excitement were two Formula cars, the Formula 4 and Formula Wolf, announcing the 2025 season of the India Racing Festival, that is set to begin on August 15, 2025.
Speaking at the occasion, Mr. Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd., said, “The Levitas range is pushing the boundaries of what a luxury tyre can represent, blending sophistication with cutting-edge performance. Through the Fast & Fabulous event, we have brought this vision to life, showcasing the style, control, and premium appeal our products are built to deliver.”
Adding to its legacy of bold innovation, JK Tyre also revealed its latest feat, a record attempt drift at Umling La Pass. The high-altitude stunt was performed by India’s drift king Sanam Sekhon on Levitas XTREME tyres.
Engineered with advanced compounds and precision tread design, the Levitas Ultra tyres for the premium segment and Levitas XTREME for ultra-high performance, represent JK Tyre’s growing push into the premium segment, offering tailored solutions for some of the finest high-end vehicles on Indian roads. Through this product range, JK Tyre has signaled a strategic push into the luxury and high-performance automotive segments, marrying decades of tyre expertise with forward-looking design and innovation.
About JK Tyre & Industries Ltd.
The flagship company of JK Organisation, JK Tyre & Industries Ltd is amongst the top 20 tyre manufacturers in the world with 11 globally benchmarked ‘sustainable’ manufacturing facilities – 9 in India and 2 in Mexico – that collectively produce around 35 million tyres annually. Pioneering Radial technology in India, the Company produced its first radial tyre in 1977. JK Tyre’s unwavering commitment towards innovation is reflected through its state-of-the-art global research and technology centre the “Raghupati Singhania Centre of Excellence” in Mysore, which houses state-of-the-art testing and validation equipment. JK Tyre secured ‘Best in Class’ rating in ESG performance in recognition of its superior environment, social and governance (ESG) practices. JK Tyre has been awarded the most coveted Safety award in the world – the ‘Sword of Honour’ for Safety across all its plants by the British Safety Council, UK. JK Tyre has also been recognized among the India’s top 30 Most Sustainable companies by Business World and JK Tyre is India’s first tyre company to join RE100.
