NEW DELHI: ITC Hotels will launch 3,000 rooms under its WelcomHotel brand in the next five years through new management contracts, chief executive Dipak Haksar said.
The new WelcomHotel properties will come up in places like Corbett, Chennai, Chail, Ahmedabad and Puri. Under the WelcomHotel brand, the company currently has 14 hotels with 1,700 rooms, including both owned and managed.
Haksar said that this year the hotels group will be opening almost 1,000 rooms. New sign-ups also include Amritsar, Bhubaneshwar, Guntur and Coorg.
In June this year, the hotels group company had announced the launch of ITC Royal Bengal, its new super-pre-mium luxury hotel in Kolkata.
ITC chairman Sanjiv Puri had said the current proportion between the company’s managed and owned properties was 50:50 and that going forward it would be 60:40. Puri said that the company also was restructuring its WelcomHotel brand to make it more contemporary.
ITC’s Welcom Hotels are currently located in Delhi, Jodhpur, Srinagar and Bengaluru. ITC Hotels has more than 100 hotels in over 70 destinations in India. The chain’s four brands are: ITC Hotel in the luxury category, WelcomHotel in the five-star segment, Fortune in the mid-market to upscale space and WelcomHeritage in the heritage-leisure segment.
The ITC group reported 5.7% growth in revenue from operations at Rs 11,502.82 crore for the quarter to June.
Source: ET Realty