Blox, India’s leading digital real estate platform, has acquired an 11% stake in Guardians for $12 million, with plans to increase its ownership to 50% over the next three years. This acquisition solidifies Blox and Guardians as India’s largest real estate seller, managing annual sales of approximately 25,000 homes with a consolidated Gross Transaction Value (GTV) of $2 billion in the primary residential market.
Looking ahead, Blox is set to grow its GTV fivefold to $10 billion over the next 3-5 years, aligning with the rapid expansion of India’s real estate market, which is projected to exceed $1 trillion by 2030. As India’s first platform to combine Direct-to-Consumer (D2C) and Business-to-Business-to-Consumer (B2B2C) models, Blox is positioned to transform the way developers, brokers, and buyers interact in the real estate space.
A New Standard: India’s First Fully Integrated D2C and Broker-Led B2B2C Ecosystem
Founded in 2020 by Aditya Jhaveri and Shivani Karia Jhaveri, Blox is India’s only platform that allows homebuyers to purchase properties entirely online. Supported by $35 million in funding from prominent investors like Kunal Shah (founder of CRED) and Justin Mateen (co-founder of Tinder), Blox combines advanced AI with a broker-led B2B2C approach to deliver a seamless real estate experience.
This hybrid model, unique to Blox, integrates brokers directly into the platform, while maintaining a smooth, D2C experience for buyers by listing and subsequently selling inventory directly from developer to the buyers. As India’s first platform to support both D2C and broker-led sales, Blox provides developers with a powerful dual-pathway distribution system that elevates market access and expands their reach to both individual buyers and large broker networks.
Guardians: A Market Leader in Mumbai’s Real Estate
Founded in 2016, Guardians has transformed Mumbai’s real estate landscape with 174 project launches, 23,000 units sold, and a total sales turnover of $5.54 billion. Guardians has developed strong relationships with 86 developers and a network of 18,168 channel partners, making it a dominant force in the market. By partnering with Guardians, Blox accelerates its ability to reshape the real estate transaction process and expand its distribution capabilities at scale.
AI-Driven Efficiency and Scale
Blox’s AI-powered platform enhances the buying journey with predictive analytics, dynamic pricing models, and tailored property recommendations. Integrating these features with Guardians’ vast broker network, Blox enables fast, efficient, and transparent transactions for developers, brokers, and buyers. This tech-driven approach uniquely equips Blox to handle both D2C and broker-driven B2B2C transactions, setting a new operational standard for India’s real estate sector.
Strategic Restructuring for Growth and IPO Potential
To enhance its focus on technology-driven growth, Blox is carving out its real estate development and management assets into a separate entity, streamlining operations to support sustained growth. With a projected EBITDA profitability of 20-30%, Blox is poised to capture significant investor interest, paving the way for a potential IPO as it leads India’s digital real estate transformation.
CEO’s Vision: Bridging Technology and Traditional Brokerage for Maximum Impact
“Our vision at Blox is to transform the Indian real estate market by creating a seamless, transparent experience that brings value to buyers, brokers, and developers alike,” said Aditya Jhaveri, Founder and CEO of Blox. “By integrating Guardians, we’re not only enhancing the homebuying process but also establishing India’s first platform capable of supporting both D2C and broker-led B2B2C sales. This dual-pathway model is a game-changer for India’s real estate sector, offering developers unprecedented reach and flexibility.”
Jayesh Rathod, Director of Guardians, added: “Our partnership with Blox is set to reshape the real estate market in India. By combining Guardians’ market expertise and with Blox’s technology, we’re setting a new benchmark for transparency, efficiency, and service.”
With an eye on scaling to $10 billion GTV over the next 3-5 years, Blox is strategically positioned to capture investor interest as it redefines India’s residential real estate market and approaches a public listing.
